Copy

What haven’t I written?  That would be easier.

Long form, short form, advertising, articles, brochure copy, sales blads, web content, newspaper columns, promotional material, leaflets, video scripts, blogs, speeches …

Pretty much the lot.  And always in a different tone of voice: corporate, cheeky, approachable, authoritative, factual, fun, engaging, elegant – whatever brings the brand alive.

The hardest part?  Encapsulation.  A short headline, a caption.  The skill is to say more with less.

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