What haven’t I written?  That would be easier.

Long form, short form, advertising, articles, brochure copy, sales blads, web content, newspaper columns, promotional material, leaflets, video scripts, blogs, speeches …

Pretty much the lot.  And always in a different tone of voice: corporate, cheeky, approachable, authoritative, factual, fun, engaging, elegant – whatever brings the brand alive.

The hardest part?  Encapsulation.  A short headline, a caption.  The skill is to say more with less.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s